The disclosure is regarding an apparatus and a method for frame rate conversion. The frame rate conversion apparatus, for receiving at least two input frames to generate at lease one output frame, comprises a motion estimation module for generating a candidate list comprising regional motion vectors and temporal motion vectors from the at least two input frames and choosing a winner motion vector from the candidate list, a motion compensation module for generating the at lease one output frame according to the winner motion vector, a frame feature extraction module for generating fade-in/out information or a logo detection information from the at least two input frames, and an adaptive MEMC control module for deciding a weighting of the winner motion vector according to the fade-in/out information or the logo detection information.