An imaging apparatus includes an image sensor, a display unit configured to display an image acquired from the image sensor, and a control unit configured to perform a live view display of an image of an object on the display unit for a user to observe the object and to perform photographing after a self-timer setting time elapses from when a photographing start operation is performed, wherein the control unit compares, when performing the live view display, time required for charging a flash and the self-timer setting time, and if the self-timer setting time is longer than the time required for charging the flash, the control unit does not cause a charging operation of the flash to be performed before starting to count the self-timer setting time and causes the charging operation of the flash to be performed after starting to count the self-timer setting time.