A fixing device has a regulating mechanism for maintaining a contact portion of a pressing member in a state in which the contact portion does not contact with a fixing roll through a fixing belt from a second area to a first area or a state in which a pressure is reduced so that the contact portion contacts with the fixing roll when switching from a state in which the contact portion is placed in the second area to a state in which the contact portion is placed in the first area is carried out by a switching mechanism, and making a transition for the contact portion of the pressing member into a contact state at a predetermined pressure when the first area is reached.