A unique system and method facilitates analyzes searches or queries that are geographic based. In particular, a user can submit a geo-tag based search for items posted on a listing service according to the item's location or geo-tag information. The geo-tag information for each item can be approximate such as the city, state, or zip code or more specific such as the street address where the item is located. The amount of geo-tag information disclosed to any other user can depend on the type of item being offered. Geo-tag information is analyzed to facilitate determining item matches. In addition, users that post items can employ query results to analyze the quality of their items such as from the buyer's perspective.