A color image display device is provided which is capable of displaying an image with no differences in color balance between end portions and inner portions of anon-rectangle image display region. The color image display device includes an end portion unit pixel formed in an edge portion of a display region in which a color image is displayed and including end portion sub-pixels which correspond to a plurality of kinds of primary colors respectively in a one-to-one relationship and an inner unit pixel formed in an inside of the display region with respect to the end portion unit pixels and including inner sub-pixels which correspond to the plurality of kinds of primary colors respectively in a one-to-one relationship. With such a configuration, a relative area proportion of the end portion sub-pixels that correspond to the primary colors respectively in a one-to-one relationship is set equal to that of the inner sub-pixels that correspond to the primary colors respectively in a one-to-one relationship. The plurality of kinds of the end portion sub-pixels is arrayed in accordance with a position or a shape on an outer edge of the display region, an array direction of the plurality of kinds of the end portion sub-pixels and an array direction of the plurality of kinds of the inner sub-pixels configured to intersect each other.