A system comprises a data integration module to receive data from two or more different financial service systems, a data transformation module to transform the data, a data storage module to store the transformed data in a persistent raw data store, an analytic module configured use a business rule to condition data stored in the persistent raw data store, and a report module to organize the conditioned data for reporting. A system comprises a business rules engine, an analytic engine to automatically generate a result data set using a rule, and a report engine organize data extracted from the result data set in a report. A system comprises a raw data storage module to store persistent raw data, a processed data storage module to store processed data, a decision module configured to determine a scope of a business rule and adaptively apply the business rule to the data.