A method and apparatus for communicating a purchase request to a dealer immediately. A Data Center system has a system database accessible to a plurality of dealers. A potential buyer submits a purchase request over a computer network to the Data Center system. The purchase request may include product identification data and buyer location information. The Data Center system identifies at least one appropriate dealer to receive the purchase request. The Data Center creates a purchase request record from the data and information provided in the purchase request. The Data Center then communicates the purchase request to the appropriate dealer by immediately storing the purchase request record into the system database such that the purchase request is accessible only to the at least one identified dealer. The purchase request becomes available to the at least one identified dealer immediately upon the creation of the purchase request record.