Disclosed are methods, systems, and articles of manufactures for addressing popular topics in a social sphere. The method or the system continuously monitors conversations in online forum(s), identifies trend(s) of interest, identifies one or more content items that match the trend(s), and delivers the one or more content items to appropriate forum(s). The method or the system may aggregates conversations in a target forum to identify a trend and automatically responds to the trend by identifying and delivering matching existing content items to a target forum. The method or the system may further catalog a newly created content item upon creation and may identify a trend by employing some third-party products or services, by executing one or more Internet bots to monitor the online conversions, or by using trending application(s) offered by forums or social network websites.