Invention Grant
- Patent Title: System and method for reporting website activity based on inferred attribution methodology
- Patent Title (中): 基于推测归因方法报告网站活动的系统和方法
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Application No.: US12073503Application Date: 2008-03-06
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Publication No.: US08452865B1Publication Date: 2013-05-28
- Inventor: Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
- Applicant: Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F15/16
- IPC: G06F15/16
Abstract:
A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.
Information query
