A user interface apparatus includes a position identification unit to identify a first position where a first touch is generated on a display screen; a priority assignment unit to respectively assign priorities to menu items displayed on the display screen; and a menu item movement unit to move the menu items to the first position as a destination according to the assigned priorities and in response to the first touch. A user interface method in a touch device includes identifying a first position where a first touch is generated on a display screen, respectively assigning priorities to menu items displayed on the display screen, and moving the menu items to the first position according to the assigned priorities in response to receiving the first touch.