The invention relates to an automatic dispenser for dispensing a fluid and for instructing a user, comprising a) a holder device for a replaceable fluid container, wherein the holder device has a sensor for reading an identification of the replaceable fluid container, b) a delivery device, which enables a dispensing of a fluid from the fluid container, c) one or more touchless proximity sensors for detecting a hand of a user, d) an output device for the time-controlled output of a plurality of visual and/or sound-based instructions of a sequence of instructions to the user, and e) a controller having at least one data memory, wherein in a first data memory sequences of instructions associated with multiple and different replaceable containers and/or the identifications thereof are stored.