A commodity information reading apparatus includes: an image capturing section capturing a picked-up image; a first reading section detecting the code symbol from the captured image and reading the commodity information represented by the code symbol; a second reading section detecting, if the reading by the first reading section is not realized, a benefit label from the captured image and reading benefit information corresponding to the benefit label; and a third reading section detecting, if the reading by the second reading section is realized, the character string from the captured image and reading the commodity information represented by the character string. The benefit label is affixed to a position on the code symbol where reading of the code symbol is impossible.