A combined deodorizing and air freshening vehicle seat cushion for removing odors and releasing a pleasant aroma in a vehicle may include primary bodies oriented in a side-by-side configuration. The primary bodies may include a deodorizing agent contained within an internal cavity of the primary bodies for filtering and deodorizing the airborne odor in the ambient air. Auxiliary bodies may be contiguously conjoined to the primary bodies and may include freshening agents for impregnating the deodorized ambient air with pleasant aromas. An air-permeable fluid-absorbent liner preferably has pivotally coupled seat and back portions removably positioned over the primary and auxiliary bodies respectively. A communications link provides a passageway for circulating air throughout first and groups of primary bodies defined along seat and back rest sections of the apparatus.