A method and system provide for dynamic control of backlighting of a light-transmissive bezel of a display device. A color control signal is received and processed by a processor and control element of the display device to generate a backlighting control signal and transmit the backlighting control signal to the backlighting element of the display device. The backlighting element generates a backlighting color to illuminate the light-transmissive bezel in accordance with the received backlighting control signal; the backlighting control signal adaptively controls the type and the duration of the backlighting color as determined by the color control signal received by the processor and control element.