A print controlling apparatus is provided having a direct print function for receiving and printing an electronic document on a printing region of a record medium. The apparatus includes a first obtaining section for obtaining page size information indicating the page size of the received electronic document, a second obtaining section for obtaining medium size information indicating the medium size of the record medium, a comparing and judging section for judging whether the page size information matches with the medium size information upon comparing the page size information with the medium size information, and a controlling section for generating inside region printing data corresponding to the printing region from inside region image data corresponding to the printing region of the recording medium among the received image data where the page size information matches with the medium size information, for preventing the electronic document from being unnecessarily reduced.