A zoom lens system includes a negative first lens group, a positive second lens group, and a negative third lens group, in that order from the object side, wherein upon zooming from the short focal length extremity to the long focal length extremity, the distance between the first lens group and the second lens group decreases. The third lens group includes a negative lens element having a concave surface on the image side, a positive lens element having a convex surface on the image side, and a negative lens element having convex surface on the image side, in that order from the object side. An electronic imaging apparatus using this zoom lens system is also disclosed.