A method for processing digital media is described. The method, in one example embodiment, includes identification of objects in a video stream by detecting, for each video frame, an object in the video frame and selectively associating the object with an object cluster. The method may further include comparing the object in the object cluster to a reference object and selectively associating object data of the reference object with all objects within the object cluster based on the comparing. The method may further include manually associating the object data of the reference object with all objects within the object duster having no associated reference object and populating a reference database with the reference object for the object cluster.