A wireless communication apparatus that transmits and receives an orthogonal frequency division multiplexing signal to communicate with a communication counterpart, the wireless communication apparatus including measurement means for measuring the signal level of each subcarrier of the reception signal received from the communication counterpart, calculation means for calculating a predicted signal level of each subcarrier when the communication counterpart receives the signal based on the signal level of each subcarrier of the reception signal measured by the measurement means and calculating an increase/decrease rate of transmission power for each subcarrier such that the average amount of limited mutual information limited by the modulation method for the signal is maximized based on the predicted signal level, and transmission parameter control means for controlling transmission parameters including the increase/decrease rate of transmission power for each subcarrier calculated by the calculation means.