In embodiments of the present invention improved capabilities are described for identifying a plurality of locations for each of a plurality of automobiles using cell phone tower triangulation to locate a cell phone within the plurality of automobiles, calculating a vehicle speed for each of the plurality of automobiles using the first and second locations already identified, and creating a traffic condition measure for a route in proximity to the first and second locations. The computer program product may repeat this process in real-time to calculate a real-time traffic condition measure that may be a traffic density measure the computer program product may use to predict a travel time, and may display the real-time traffic condition measure on the user's cell phone along with product availability data from a store or stores in proximity to the route and can include where such stores are located with the roadway presentation.