According to one embodiment, there is provided a sound quality control apparatus, including: a characteristic parameter extractor; a speech score calculator; a music score calculator; a power value acquisition module; a first storage configured to store speech scores and music scores; a second storage configured to store power values; a power-based score corrector configured to correct a current music score or a current speech score based on a first comparison result between a current power value and past power values, a second comparison result between the current music score and past music scores and a third comparison result between the current speech score and past speech scores; and a sound quality controller configured to perform a sound quality control by using at least one of the speech score and the music score corrected by the power-based score corrector.