A method of integrating business-related content into the execution of a game application is disclosed. A player of the game application is exposed to the business-related content within the context of the game. User actions within the game cause the game application to transparently re-direct the user to a customized corporate web site containing selected information from a business sponsor. Game-related user actions performed while the player is at the customized corporate web site cause the player to be exposed to additional business-related content from the business sponsor. The player may earn benefits while at the customized corporate web site. Some of the player benefits are real-life benefits external to the game application which may be utilized by the player after finishing the game. A record of external benefits is kept by the business sponsor. Other benefits may be immediately available to the player by pausing the game, thereby allowing the player to access the sponsor's reward program. Following the occurrence of a pre-determined event, the game application transparently re-directs the player back to the original game site.