This document relates to the re-inclusion of items in a data feed. For example, a feed of items is sent to a referral network site. The feed includes some of the items sold through an electronic commerce network site. The referral network site refers a plurality of customers to the electronic commerce network site. One of the items excluded from the feed is identified and a forecast of sales through the electronic commerce network site is generated therefor. The forecast of sales specifies a number of the one of the items projected to be sold that are subject to a referral from the referral network site. A determination is made as to whether to include the one of the items in the feed based at least in part upon the forecast of sales.