A system for determining the capacity of a geographic area to support a specific product by identifying an index of variables associated with potential buyers in the geographic area. The system includes a data gathering component and a processing component. The data gathering component obtains a profile about the product and additional information about similar products from several of sources. The additional information includes identified characteristics of potential buyers. The processing component processes the data by identifying variables that characterize potential buyer, assigns a score to each variable, assigns the variables to the index, determines a formula for the index, executes the formula against information associated with the geographic area, divides the geographic area into sub-groups and analyzes each sub-group to determine the capacity of the geographic area to support the product.