A social networking website system for an individual investor to join as a member, to meet online with other investors and discuss investing. The social network facilitates finding and communicating among like-minded individuals by providing the investor with a plurality of searching tools for searching a member profile page, a portfolio, and provides online communication tools such as a chat room, a forum and video posting. The member easily researches important information regarding stocks, commodities, bonds, foreign currency, futures, and other types of financial instruments by entering a ticker symbol that becomes a prefix key linking to an online data synopsis about the investment. The investor social networking system also provides a member a mechanism for placing orders to buy or sell financial instruments through the website.