Invention Grant
- Patent Title: System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives
- Patent Title (中): 同时对内容有效性进行因果实验和调整内容分发以优化业务目标的系统和方法
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Application No.: US12651650Application Date: 2010-01-04
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Publication No.: US08458103B2Publication Date: 2013-06-04
- Inventor: Brian E. Brooks , Brian J. Stankiewicz , Jonathan B. Arthur , Craig G. Markell , Brian L. Linzie
- Applicant: Brian E. Brooks , Brian J. Stankiewicz , Jonathan B. Arthur , Craig G. Markell , Brian L. Linzie
- Applicant Address: US MN St. Paul
- Assignee: 3M Innovative Properties Company
- Current Assignee: 3M Innovative Properties Company
- Current Assignee Address: US MN St. Paul
- Agent X. Christina Huang
- Main IPC: G06F15/18
- IPC: G06F15/18
Abstract:
The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric.
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