Techniques for the association, customization and automation of content from multiple sources on a single display device are described. A method includes storing an association rule as defined by a user, where the association rule defines a main content source and an associated content source. When the user accesses the main content source, automatically receiving content from the main content source and content from the associated content source as defined by the association rule. Then, causing the display of the associated content overlayed on the main content via a user interface on a display device. Other embodiments are described and claimed.