A computer system accesses rows of feed data. and converts the received feed data into portions of binary blob data. The computer system also sends the binary blob data to a database server which is configured to access metadata associated with a feed including a dynamic server statement to determine how to convert the binary blob data to a server table with a blob column configured to store the rows of feed data. The database server accesses feed data belonging to a particular feed and executes a dynamic server statement to create a relational dataset in an in-memory table of the server. A second dynamic statement applies data processing conditions indicated in the metadata. When feed data rows match conditions, the computer system places feed data row information into an alert table that includes references to the blob table with blob data, thereby triggering an alert.