An image pickup apparatus includes a touch panel used for displaying various screens, each including a plurality of buttons from which a user selects a desired button, a menu screen display controlling unit for controlling the touch panel to sequentially display menu screens through which the user navigates to a setting screen for setting a predetermined function in accordance with the selected buttons, and a guide screen display controlling unit for controlling the touch panel to sequentially display guide screens through which the user navigates to the setting screen in accordance with the selected buttons in a path different from that of the menu screens, each of the guide screens displaying a button or description regarding at least the purpose or effect of the operation. An initial screen of the touch panel includes a menu button for entering the menu screen and a guide button for entering the guide screen.