Various embodiments are directed to an application management framework for web applications that may provide speed improvements, capability improvements, user experience improvements, increased advertising profit opportunities, and simplified application development to wide range of network devices. The described embodiments may employ techniques for containing, controlling, and presenting multiple web-based applications in a shared web browser application management framework. Sharing a web browser application management framework provides the capability for rapidly switching between applications, allows for multitasking, facilitates using a common set of input controls for applications, and makes it possible for applications to be available with little perceived startup (“boot”) time. The described embodiments also provide incentives for web application users, web application developers, web application portal providers, and web advertising providers to share in transactions between one another.