A device is enabled to display Internet TV by accessing a management server and receiving back from the server a user token and a service list of predefined content servers. A user can select a content server on the service list which causes the device to upload its user token to the management server, which in turn sends back the network path to the content server along with a content server-user-unique service token (SUIT) that the device uses to access the content on the content server, in some embodiments on per-title PPV access, per-content category PPV access, or per-service PPV access.