For allowing large numbers of users to receive targeted TV advertisements during advertisement breaks without requiring unicast content transmission a method is provided for distributing TV content over a network, especially an IP network, wherein the TV content includes a main content and an advertisement content and wherein a multicast address on which a TV channel for the main content is distributed within the network is transmitted to a user as a connectivity information. The method includes the step of transmitting further connectivity information to the user, the further connectivity information depending on at least one advertising segment of the advertisement content which the user is requesting or which the user is assigned to. Further, a system for distributing TV content over a network, preferably for carrying out the above mentioned method is also described.