In one form, the present teachings provide a method and apparatus for broadcasting an event. The method includes receiving data related to an event via an uplink. Another aspect of the method includes determining whether the data is broadcast on a recurring basis. The method also includes determining whether a transponder channel associated with multiplexed program channels has any unused data or bandwidth to broadcast a portion of the data along with the multiplexed program channels. Additionally, the method includes broadcasting the portion of the data in a data stream.