A integrally molded fastener for use in connection with a substrate, the substrate includes foam backing and a slot therein and the substrate includes a front side and a back side. An upper plate has first and second longitudinal tabs and first and second transverse tabs. A longitudinal head is interconnected with an upper plate by a shank. A shaft extends from the upper plate and branches extend from the shaft. The longitudinal head includes cutting edges, the fastener and the longitudinal head are rotatable and, cutting edges of the longitudinal head cut the foam backing of the substrate as the fastener and the longitudinal head are rotated. A method for using the integrally molded fastener which includes engaging, slidingly, the side wall portions proximate the wider portion of the longitudinal tabs with the walls of the slot first. Riding the side wall portions of the longitudinal tabs on the front side of said substrate and as rotation of the fastener and the longitudinal tabs continues.