A wagering game system and its operations are described herein. In some embodiments, the operations can include determining a player account logged on to a wagering game network, determining a chat session initiated by the player account via the wagering game network; and determining wagering game news events to present via a gaming chat console for the chat session. The operations can also include automatically adjusting presentation requirements for the wagering game news events based on quantifiable player factors. In some embodiments, the operations can also include presenting an interactive game bot via the gaming chat console as a social contact, receiving textual chat game commands communicated to the interactive game bot, and controlling a wagering game via the textual chat game commands. In some embodiments, the operations can also include following chat activity for the selected chat social-contact groups and integrating chat activity with client applications and devices.