In a golf ball composed of a core, a cover of at least one layer encasing the core, and a coat of paint applied to a surface of an outermost layer of the cover, the outermost layer of the cover or the coat of paint is colored with a fluorescent pigment. The ball has a color tone, at a measurement area diameter of 5 mm in a method of measuring the color of a reflecting object according to JIS Z-8722, which satisfies specific conditions in the Lab color system. The ball is endowed with an excellent spin performance and durability, an appearance characterized by outstanding visibility, stylishness and luxury, and an excellent weather resistance.