A fixing apparatus includes an induction heating coil configured to heat a heat generating member including a conductive heating element, a boosting circuit configured to boost a DC voltage obtained by rectifying AC power, a switching element configured to input a DC voltage boosted by the boosting circuit and to supply a high-frequency current to the induction heating coil, a driving circuit configured to drive the switching element, a temperature detection unit configured to detect a temperature of the heat generating member, and a control unit configured to control power supplied to the induction heating coil by controlling a boosting ratio of the boosting circuit and a driving frequency of the switching element by the driving circuit so that the temperature detected by the temperature detection unit reaches a target temperature.