An information processing apparatus is provided which includes an imaging data acquisition unit for obtaining imaging data obtained by imaging an imaging object which is asymmetric in at least one of vertical direction and horizontal direction, an orientation detection unit for detecting the orientation of the imaging object with respect to the top, bottom, left, and right of the imaging data obtained by the imaging data acquisition unit, and a related information selection unit for selecting one or more related information, from among a plurality of related information prepared in advance, according to the orientation of the imaging object detected by the orientation detection unit.