Invention Grant
- Patent Title: Client-side ad insertion during trick mode playback
- Patent Title (中): 特技模式播放期间的客户端广告插入
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Application No.: US12349339Application Date: 2009-01-06
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Publication No.: US08463108B2Publication Date: 2013-06-11
- Inventor: Victor S. Lee , Pradip K. Fatehpuria
- Applicant: Victor S. Lee , Pradip K. Fatehpuria
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Wolfe-SBMC
- Main IPC: H04N9/80
- IPC: H04N9/80 ; H04N5/783
Abstract:
A device plays back programming content in a trick mode while an advertising segment record is monitored. When an advertising segment beginning identified by the advertising segment record is encountered, playback of the programming content temporarily ceases. One or more advertisements are played back during the advertising segment, and then playback of the programming content in the trick mode resumes after an ending of the advertising segment is encountered.
Public/Granted literature
- US20100172625A1 Client-side Ad Insertion During Trick Mode Playback Public/Granted day:2010-07-08
Information query
