A fixing device of an image forming apparatus includes a magnetic core forming a magnetic path composed of a first path for induction-heating a specified area of a heating member and a second path for induction-heating only a smaller area as a reduction of the specified area and the magnetic field being composed of a common magnetic field region where both the first and the second paths pass and an uncommon magnetic field region where only the first path passes; and a magnetism adjusting member arranged at least over the uncommon magnetic field region and permitting the passage of magnetic fluxes propagating toward the heating member from the magnetic core in the uncommon magnetic field region when the magnetic path is switched to the first path while suppressing the passage of the magnetic fluxes in the uncommon magnetic field region when the magnetic path is switched to the second path.