An example method of collecting information about usage of a mobile device involves monitoring first usage of the mobile device associated with accessing, via the mobile device, a first internet website of a communication service carrier providing a service subscription for the mobile device. The example method also involves monitoring second usage of the mobile device associated with accessing, via the mobile device, a second internet website not of the communication service carrier. The monitoring of the first and second usage is performed on the mobile device. First and second usage information about the first and second usage is collected. The first usage information indicates that the first internet website is an internet portal of the communication service carrier.