Systems, computer-readable media, and methods are presented for selecting a service entity that utilize a processor, a memory connected to the processor, and program instructions storable in the memory and executable by the processor. Program instructions can execute to receive information from a first entity regarding a particular set of attributes of a second entity, a set of services to be performed by the second entity, and a predetermined compensation for the services. Program instructions can execute to transmit a communication to a second entity that contains the particular set of attributes, the set of services to be performed, and the predetermined compensation. Program instructions can execute to identify a number of second entities to perform the set of services by matching a number of the particular set of attributes received from the first entity. Additionally, program instructions can execute to receive a selection from the first entity of at least one of the number of second entities.