Users browsing the same website may join in a single communication forum by navigating to a predefined communication web server or website. Navigating to the predefined communication web server includes transmitting an access request to the web server. The access request includes various information including identification information associated with the referring website. Based on the identity of the referring website, the web server joins users into an appropriate communication forum. If a pre-existing communication forum corresponding to the referring website is unavailable, a new communication forum corresponding to the referring website may be created. The communication forum allows users viewing the same referring website to interact and communicate in a variety of ways.