A display includes a pixel array section having pixels in a matrix, each pixel including an electro-optical device, a writing transistor writing a video signal, a storage capacitor retaining the video signal, and a driving transistor driving the electro-optical device based upon the video signal; scan lines for respective rows of the unit providing a scanning signal to the writing transistor; power supply lines for respective rows of the unit selectively providing a first potential and a second potential, lower than the first potential, to a drain electrode of the driving transistor; and signal lines for respective columns of the unit selectively providing the video signal and a video signal reference potential to the writing transistor; wherein a potential setting period is provided from when the pixels are turned off until the first potential is provided to the power supply line.