There is provided a method of producing a rich multimedia interaction comprising identifying a theme of the rich multimedia interaction, determining its dynamic display attributes based on the theme, determining a cooperation protocol governing interplay amongst the dynamic display attributes, and designating a background. The method further comprises selecting a display motif of the rich multimedia interaction, and generating the rich multimedia interaction for display, using one or more sub-applications configured to apply the cooperation protocol to the dynamic display attributes to produce enhanced dynamic display attributes and to adapt the enhanced dynamic display attributes to the display motif and integrate the enhanced dynamic display attributes with the background. A system for producing a rich multimedia interaction comprises a rich multimedia interaction host server, a publication database storing elements suitable for use by an interaction software application, and the interaction software application stored on a data storage unit.