An information processing apparatus receives images from the image capturing apparatus and displays them on a screen. The information processing apparatus then receives the designation of an image area by a user with respect to an image displayed on the screen, and calculates white balance information based on color information from the designated image area of the image displayed when the designation was received. The apparatus determines, based on the color information of the image area on the image displayed when the designation was received and the color information of image areas on a predetermined number of images received before the image, whether the white balance information to be calculated is proper. Upon determining that the information is proper, the apparatus applies the calculated white balance information to the image capturing apparatus. Upon determining that the information is not proper, the apparatus issues a corresponding warning.