There is provided an image processor for processing input image data having a luminance component and other components, which are defined in a prescribed color space. The image processor includes: a first emphasis processor configured to process first image data so as to emphasize the contrast of the first image data in accordance with a first emphasis amount, wherein the first image data correspond to the luminance component of the input image data; a second emphasis processor configured to process second image data so as to emphasize the chroma of the second image data in accordance with the first emphasis amount, wherein the second image data correspond to said other components of the input image data; and an image data generator configured to generate new image data by combining the contrast-emphasized first image data and the chroma-emphasized second image data.