A channel quality information reporting method of reporting channel quality information from user equipment to a base station is disclosed. The channel quality information reporting method includes a format determination step in which the base station determines a channel quality information format based on information of the user equipment, a format transmission step in which the base station transmits the determined channel quality information format to the user equipment, and a channel quality information generation step in which the user equipment generates the channel quality information based on the received channel quality information format.