Invention Grant
- Patent Title: Method and system for measuring and ranking a positive or negative response to audiovisual or interactive media, products or activities using physiological signals
- Patent Title (中): 使用生理信号测量和评估对视听或互动媒体，产品或活动的积极或消极反应的方法和系统
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Application No.: US11846068Application Date: 2007-08-28
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Publication No.: US08473044B2Publication Date: 2013-06-25
- Inventor: Hans C. Lee , Timmie T. Hong , William H. Williams , Michael R. Fettiplace , Michael J. Lee
- Applicant: Hans C. Lee , Timmie T. Hong , William H. Williams , Michael R. Fettiplace , Michael J. Lee
- Applicant Address: US IL Schaumburg
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US IL Schaumburg
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: A61B5/04
- IPC: A61B5/04
Abstract:
A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media.
Public/Granted literature
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