Invention Grant
- Patent Title: Optimal pricing and advertisement slot allocation
- Patent Title (中): 最优定价和广告时隙分配
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Application No.: US12621878Application Date: 2009-11-19
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Publication No.: US08473347B1Publication Date: 2013-06-25
- Inventor: Ross Koningstein
- Applicant: Ross Koningstein
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Leason Ellis LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06F17/22
Abstract:
An allocation subsystem allocates advertisement slots based on cumulative demand of the advertisement slots. The cumulative demand can be based on a softened demand curve for advertisers that have submitted bids for allocation of the advertisement slot. The demand curves can be adjusted to regulate a variance of the advertisers spend rate throughout a budget period.
Information query
