Disclosed are various embodiments relating to generating an item feed. A feed is generated in a computing device of a subset of a plurality of items offered for sale through an electronic commerce network site to send to a referral network site. Data representing a commercial performance of one of the items through each one of a plurality of channels associated with the electronic commerce network site is obtained in the computing device. The data representing the commercial performance of the one of the items through each one of the plurality of channels is aggregated in the computing device. A determination is made in the computing device as to whether the one of the items is to be included in the subset based at least in part upon the aggregation of the data.